Sports Alternative Coming to N.M.?
Posted on
December 22nd, 2009
by admin
ESPN, Fox and Comcast all are signaling plans to use the Internet to push into local sports markets, according to a national sports journal. Already four cities — Boston, Los Angeles, Dallas and Chicago — have local ESPN websites up and running and devoted mainly to local sports news.
Local sports coverage, now largely owned by local newspapers, is seen as the quickest way to increase advertising revenue, says John Ourand, a writer for the Sports Business Journal.
In addition to news-hungry local sports fans around the country, possible winners include local sports journalists. “This is the one area of journalism where people are really hiring and throwing money at it,” Ourand told American Public Media’s Marketplace on Monday.
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